According to the Brand Manager, Colas, Coca-Cola Nigeria, Olufemi Ashipa, the Coke Studio concert will continue to excite campus communities across Nigeria with live music from established music stars, who would perform alongside upcoming and aspiring local artistes at each campus where the music platform visits.
“The huge turnout by fans and the rave reviews for the Coke Studio outings at the Lagos State Polytechnic (LASPOTECH), the University of Benin and the Abia State University are indicativeof the high level of consumer engagement which Coke Studio enjoys across the country.” Ashipa said.
He also added that Coca-Cola would continue to connect the very best artistes from across Africa to create new sounds through a fusion of genres, styles, and songs.
Berthed in 2013 in Africa, the Coke Studio has become a huge success in other parts of the world including the Middle East and Asia. This year, its second season has turned out bigger, bolder, and better as it has been expanded to include a series of concerts across several higher institutions in Nigeria. Interested members of the campus community, who would like a chance to perform live on stage with the stars on parade, can do so during the concert by buying a bottle of Coke, liking Coca-Cola on Facebook and coming out to enjoy good music.